Anoothi

About Anoothi Craft Community

Founded by Jaimala in 2000, Anoothi empowers over 500 women artisans in Rajasthan. Blending heritage techniques like hand block printing and embroidery with modern design, it creates pathways to financial literacy, fair wages, and self-reliance, transforming craft into empowerment.

Production Facility

  • Key Capabilities

    • Handblock Printing
    • Screen Printing
    • Natural Dyeing
    • Tassle making
    • Kantha embroidery
    • Patchwork & Applique
    • Garment Contruction

  • Key Materials

    • Hand-carved wooden blocks
    • Screens
    • AZO-free and Natural dyes
    • Dyeing vats
    • Washing baths
    • Cotton, silk, and other indigenous Indian natural fabrics
    • Thread and needles
    • Sewing eqipments

  • MOQ & Lead times

    • Minimum Order: 55 units
    • Sampling Time: 14 days
    • Creation Time (up to 55 units): 30 days
Get In Touch

Meet the Artisans

Anoothi brings together over 500 women artisans across Rajasthan, blending heritage techniques like hand block printing, appliqué, Kantha, patchwork, tassel-making, and stitching with contemporary design. Founded by Jaimala in 2000 in Achrol with just five women, it has grown into a movement for craft and livelihood, creating pathways to financial literacy, fair wages, and self-reliance—turning India’s craft legacy into a powerful force for women’s empowerment.

From the Archives

Crafts Practiced