Anoothi

About Anoothi Craft Community

Weaving Empowerment Through Craft

Founded in Achrol near Jaipur by Jaimala in 2000, after years with the Vatsalya Foundation, Anoothi began as an initiative to empower women from marginalised and underprivileged backgrounds through craft and livelihood. What started with five women has grown into a collective of over 500 artisans across Rajasthan and neighbouring regions.
Operating units in Achrol and Ajmer, Anoothi’s women artisans practise hand block printing, appliqué, Kantha embroidery, patchwork, tassel-making, and stitching — blending heritage techniques with evolving design sensibilities.
Led by Jaimala, Anoothi creates pathways to financial literacy, fair wages, and self-reliance, transforming India’s craft heritage into a powerful instrument of empowerment.

Production Facility

  • Key Capabilities

    • Handblock Printing
    • Screen Printing
    • Natural Dyeing
    • Tassle making
    • Kantha embroidery
    • Patchwork & Applique
    • Garment Contruction

  • Key Materials

    • Hand-carved wooden blocks
    • Screens
    • AZO-free and Natural dyes
    • Dyeing vats
    • Washing baths
    • Cotton, silk, and other indigenous Indian natural fabrics
    • Thread and needles
    • Sewing eqipments

  • MOQ & Lead times

    • Minimum Order: 55 units
    • Sampling Time: 14 days
    • Creation Time (up to 55 units): 30 days
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Meet the Artisans

Inspired by traditional heritage techniques and driven by a commitment to empower women, Anoothi unites over 500 artisans from Rajasthan and neighboring regions. Founded in 2000 by Jaimala in Achrol near Jaipur, the collective began with just five women and has grown into a powerful movement for craft and livelihood. Their skilled artisans practice hand block printing, appliqué, Kantha embroidery, patchwork, tassel-making, and stitching, blending age-old techniques with contemporary design sensibilities. Operating from Achrol and Ajmer, Anoothi creates pathways for financial literacy, fair wages, and self-reliance, transforming India’s rich craft legacy into a transformative force for women’s empowerment and social change.

From the Archives

Crafts Practiced