Meet the Artisans
Loom Story, led by Paresh Bhai from Kotay village in Kutch, is a vibrant artisan-led initiative with around 80 handloom weavers. Paresh combines ancestral weaving skills with modern entrepreneurship, leveraging Pantone shade matching to deliver precise color consistency for contemporary fashion demands. The unit produces a diverse range of textiles, including Kachchh motifs woven on Kala cotton and silk, catering to sampling, custom orders, and bulk production with consistent quality assurance. Paresh Bhai's team showcases collaborative creativity, adapting traditional techniques with digital marketing and direct client engagement via social media, enabling scalable production while preserving handloom heritage and fostering local livelihoods in Kutch
